Security and tourism: Brussels campaigns against pickpocketing

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Brussels, Belgium, July 2015 – The city of Brussels and the neighbouring commune of Ixelles, which receive together some 3.8 million overnight stays, have launched a new campaign aimed at preventing pickpocketing against tourists. It consists of four video clips and an information leaflet that were developed by the asbl BRAVVO and the commune of Ixelles as part of the European project on Security and Tourism, in which Brussels was a partner.

The four clips are silent cartoons, thus understandable by tourists from any country, which show how to avoid being victim of pickpocketing in daily life situations: at the ATM, in a café, at the hotel and in the underground. They are broadcast on the TV channel “ TV”, which is available in some 8000 hotel rooms, in Brussels youth hostels, at the information points and on the website.

Safe in the City on Vimeo

Clik to watch the video

As part of the campaign, information leaflets containing practical advice and useful contacts, in particular of the police stations that are open 24/7, will be distributed in tourism hotspots, in hotels, in the public transport system and available online, thanks to the cooperation with the Brussels Hotels Association and other partners (notably and the Royal Museums of Fine Arts of Belgium).

The new campaign is an interesting illustration of one of the main recommendations of the European project Security & Tourism, which is to raise awareness among tourists, albeit without creating a feeling of insecurity, on the risks associated with travelling to a foreign city. The fruit of a broad partnership with local tourism stakeholders, the campaign also illustrates the recommendation made by the cities involved in the Security & Tourism project to work in partnership.

The Security & Tourism project concluded with the final conference “Security & Tourism: local policies and practices”, held on 25 June in Paris, during which the project’s partners and experts presented their experience, practices and recommendations for a safe, sustainable and quality tourism. The publication resulting from the project will be released in October.